:root{--navy:#132635;--deep:#0e202e;--ink:#152b39;--muted:#536774;--mint:#a9ecd9;--mint-pale:#e8f7f2;--coral:#ff7865;--paper:#fff;--line:#d9e2e5;--soft:#f4f7f8;--font:Arial,Helvetica,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased}body:has(dialog[open]){overflow:hidden}button,a{-webkit-tap-highlight-color:transparent}button,input{font:inherit}button{cursor:pointer}a{color:inherit;text-underline-offset:4px}button:focus-visible,a:focus-visible,summary:focus-visible,[tabindex]:focus-visible{outline:3px solid #19857d;outline-offset:5px}button{color:inherit}img{max-width:100%;height:auto;display:block}svg{display:block;width:100%;height:100%}h1,h2,h3,p{margin:0}h1,h2,h3{line-height:1.08;letter-spacing:-.035em}h2{font-size:clamp(2rem,3.5vw,3.2rem);font-weight:600}h3{font-size:1.5rem;font-weight:600}p{line-height:1.6}.container{width:min(1240px,calc(100% - 112px));margin:auto}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.skip-link{position:fixed;top:-80px;left:20px;z-index:100;background:var(--mint);padding:12px}.skip-link:focus{top:10px}.eyebrow{font-size:0.75rem;font-weight:700;letter-spacing:.14em;line-height:1.4}.header{position:sticky;top:0;z-index:20;background:#fffffffa;border-bottom:1px solid var(--line);backdrop-filter:blur(12px)}.header-inner{height:96px;display:flex;align-items:center;gap:34px;justify-content:space-between}.brand{display:flex;gap:12px;align-items:center;text-decoration:none;font-size:1.12rem;line-height:1.05;font-weight:700;letter-spacing:-.025em;flex-shrink:0}.brand-mark{width:48px;height:48px;display:grid;grid-template-columns:auto auto;align-items:center;justify-content:center;font-size:1.6rem;font-weight:700;background:var(--navy);color:var(--mint);border-radius:50%;letter-spacing:-.12em;padding-right:4px}.brand-mark>span{font-size:1.28rem;align-self:center}.brand-second{display:block;margin-top:4px;font-size:1.4rem}.header nav:not(.mobile-nav){display:flex;gap:30px}.header nav a{font-size:0.875rem;font-weight:500;text-decoration:none}.header nav a:hover{color:#146455}.header-cta{font-size:0.875rem;font-weight:600;text-decoration:none;display:flex;align-items:center;gap:20px;border:1px solid var(--ink);padding:11px 17px;border-radius:5px}.header-cta:hover{background:var(--mint-pale)}.header-cta span{font-size:1.15rem}.menu-toggle{display:none}.mobile-nav[hidden]{display:none}.hero{background:var(--navy);color:white;overflow:hidden}.hero-grid{display:grid;grid-template-columns:1.25fr 1fr;min-height:700px;gap:7%;align-items:center;padding-block:58px}.hero-copy{padding-block:14px}.hero .eyebrow{color:var(--mint);display:flex;align-items:center;gap:12px}.short-rule{display:inline-block;width:24px;height:2px;background:var(--mint)}h1{font-size:clamp(3.2rem,5.5vw,5.5rem);font-weight:600;line-height:1.04;letter-spacing:-.06em;margin-top:30px}h1 span{color:var(--mint)}.hero-description{color:#d4dfe5;font-size:1.08rem;max-width:470px;margin-top:28px;line-height:1.7}.hero-description strong{color:white;font-weight:500}.cite{font-size:.75rem;vertical-align:super;margin-left:4px;font-weight:600;text-decoration:none}.cite:hover{text-decoration:underline}.hero-actions{display:flex;align-items:center;gap:27px;margin-top:32px;flex-wrap:wrap}.button{display:inline-flex;gap:28px;align-items:center;justify-content:center;min-height:50px;padding:13px 22px;font-size:0.9rem;line-height:1.5;border-radius:4px;text-decoration:none;font-weight:600;border:0;transition:background .18s,transform .18s}.button span{font-size:1.2rem}.button:hover{transform:translateY(-2px)}.button-mint{background:var(--mint);color:var(--navy)}.button-mint:hover{background:#c6f6e8}.button-navy{background:var(--navy);color:white}.button-navy:hover{background:#28495e}.text-link{display:inline-flex;align-items:center;gap:16px;font-size:0.875rem;text-decoration:none;border-bottom:1px solid currentColor;padding:8px 0 5px}.light{color:#eef7f5}.hero-context{max-width:430px;color:#aabecb;font-size:0.8125rem;line-height:1.6;margin-top:30px}.hero-feature{max-width:440px;justify-self:end;width:100%}.feature-label{display:flex;justify-content:space-between;color:#b5c7d1;font-size:0.75rem;letter-spacing:.1em;font-weight:600;margin-bottom:16px}.hero-poster{border:0;background:#e4f1ee;display:block;width:100%;padding:22px 45px 0;border-radius:5px;position:relative;overflow:hidden}.hero-poster>img{width:100%;box-shadow:0 10px 30px #13263533;transition:transform .3s}.hero-poster:hover>img{transform:translateY(-4px)}.expand-label{display:flex;justify-content:space-between;align-items:center;font-size:0.75rem;font-weight:600;color:var(--ink);text-align:left;padding:12px 0;width:100%}.expand-label>span{font-size:1.2rem}.feature-caption{font-size:1rem;font-weight:500;margin-top:15px}.feature-note{font-size:0.75rem;color:#b5c7d1;margin-top:3px}.thesis-strip{background:var(--mint-pale);border-bottom:1px solid #d8eee6}.thesis-strip>.container{display:flex;gap:20px;justify-content:space-between;align-items:center;padding-block:23px}.thesis-strip p{font-size:0.95rem;font-weight:500}.thesis-strip p>span{color:#298b72;margin-right:12px;font-size:1.4rem;vertical-align:middle}.thesis-strip a{font-size:0.85rem;text-decoration:none;flex-shrink:0}.thesis-strip a>span{margin-left:15px}.mobile-only{display:none}.section{padding-block:90px}.section-heading{display:grid;grid-template-columns:1fr 2.25fr;gap:40px;margin-bottom:44px}.section-heading>.eyebrow{padding-top:8px;color:#4c6672}.section-heading>div>p{max-width:615px;color:var(--muted);margin-top:18px}.muted-heading{color:#68828c}.benefits{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.benefit{position:relative;padding:34px 32px 34px 0}.benefit+.benefit{border-left:1px solid var(--line);padding-left:32px}.benefit-number{position:absolute;right:32px;top:38px;color:#70838d;font-size:0.75rem}.line-icon{width:36px;height:36px;margin-bottom:32px;color:#2b806b}.line-icon svg{fill:none;stroke:currentColor;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}.benefit h3{font-size:1.42rem;margin-bottom:16px}.benefit p{font-size:0.9375rem;color:var(--muted);max-width:320px}.inline-link{font-size:0.85rem;font-weight:600;text-decoration:none;display:inline-block;margin-top:17px}.inline-link:hover{text-decoration:underline}.under-note{font-size:0.8125rem;color:var(--muted);line-height:1.65;max-width:930px;margin-top:22px}.campaign-section{background:var(--soft);padding:80px 0 68px;border-block:1px solid var(--line)}.campaign-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:40px;margin-bottom:38px}.campaign-heading .eyebrow{color:#526a75;margin-bottom:22px}.campaign-heading>p{color:var(--muted);font-size:0.95rem;padding-bottom:4px;line-height:1.7}.media-grid{display:grid;grid-template-columns:1.75fr 1fr;gap:28px}.poster-story{padding:25px 28px;background:#fff;border:1px solid var(--line);border-radius:7px;display:flex;flex-direction:column}.media-meta{display:flex;gap:12px;align-items:center;justify-content:space-between;font-size:0.75rem;font-weight:600;letter-spacing:.07em;color:#576d79;margin-bottom:24px}.tag{background:var(--mint-pale);padding:5px 9px;color:#1d6855;border-radius:3px;font-size:0.75rem;white-space:nowrap}.tag-dark{background:#263e4e;color:#c6e4e0}.poster-story-content{display:grid;grid-template-columns:1.15fr 1fr;gap:30px;align-items:center;flex:1}.gallery-poster{padding:0;border:0;background:var(--navy);position:relative;box-shadow:0 7px 16px #1326351c;overflow:hidden}.gallery-poster img{width:100%;transition:transform .25s}.gallery-poster:hover img{transform:scale(1.025)}.poster-view{position:absolute;bottom:10px;right:10px;width:32px;height:32px;background:#fff;border-radius:50%;display:grid;place-items:center;font-size:1.25rem}.poster-story-copy>.eyebrow{font-size:0.75rem;letter-spacing:.09em;color:#6c818b}.poster-story-copy h3{font-size:clamp(1.7rem,2.8vw,2.5rem);margin-top:13px;line-height:1.1}.poster-story-copy h3>span{color:#548479}.poster-story-copy>p:not(.eyebrow){font-size:0.9rem;color:var(--muted);line-height:1.65;margin-top:20px}.text-button{padding:0 0 6px;background:none;border:0;border-bottom:1px solid var(--ink);font-size:0.8rem;font-weight:600;display:flex;justify-content:space-between;gap:13px;text-align:left;margin-top:25px}.text-button:hover{color:#267660}.reel-story{background:var(--navy);border-radius:7px;color:white;padding:25px 25px 21px;overflow:hidden}.reel-story>.media-meta{color:#bdcbd2}.reel-cover{border:1px solid #64847e;border-radius:3px;background:var(--mint);color:var(--navy);display:block;position:relative;padding:26px;width:100%;min-height:295px;text-align:left;overflow:hidden}.reel-brand{font-size:0.75rem;font-weight:700;letter-spacing:.08em}.reel-cover>p{font-size:clamp(2rem,3.25vw,3rem);font-weight:600;line-height:.99;letter-spacing:-.04em;margin-top:26px}.reel-cover em{font-style:normal;color:#196452}.play-circle{display:grid;place-items:center;position:absolute;right:24px;bottom:57px;width:56px;height:56px;background:var(--navy);color:var(--mint);border-radius:50%;transition:transform .2s}.play-circle>svg{width:20px;height:20px;fill:currentColor;transform:translateX(2px)}.reel-cover:hover .play-circle{transform:scale(1.1)}.reel-bottom{display:flex;justify-content:space-between;font-size:0.75rem;font-weight:600;letter-spacing:.06em;margin-top:31px}.reel-bottom>span{font-size:1rem}.reel-caption h3{font-size:1rem;letter-spacing:-.01em;margin-top:18px}.reel-caption p{font-size:0.8rem;color:#bfcfd7;margin-top:8px}.campaign-context{max-width:930px;font-size:0.8rem;color:var(--muted);margin-top:24px}.campaign-context>a{white-space:normal}.comparison-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:7px;scrollbar-color:#a3b6bf #f4f7f8}.comparison{width:100%;border-collapse:collapse;text-align:left;font-size:0.95rem;min-width:640px}.comparison th,.comparison td{padding:21px 26px;line-height:1.55;vertical-align:top;border-bottom:1px solid var(--line)}.comparison thead th{font-size:1.45rem;line-height:1.3;vertical-align:bottom;padding-top:25px;padding-bottom:25px;font-weight:600;letter-spacing:-.025em}.comparison thead th:first-child{font-size:0.875rem;color:var(--muted);font-weight:400;letter-spacing:0}.comparison tbody th{font-weight:500;font-size:0.9rem;width:24%}.comparison td{width:38%;color:#45616e}.comparison strong{font-weight:600;color:var(--ink)}.comparison .colonoscopy-col{background:#edf8f4}.comparison tr:last-child>*{border-bottom:0}.tiny-label{display:block;font-size:0.75rem;letter-spacing:.11em;font-weight:600;margin-bottom:9px;color:#516e7a}.colonoscopy-col .tiny-label{color:#267961}.choice-note{background:var(--soft);border-left:3px solid #519987;padding:25px 30px;margin-top:38px;display:flex;gap:22px}.note-mark{width:26px;height:26px;border:1px solid #609380;color:#287562;border-radius:50%;display:grid;place-items:center;flex-shrink:0;font-family:Georgia,serif;font-weight:700}.choice-note h3{font-size:1.05rem;letter-spacing:-.01em;margin-top:3px}.choice-note p{font-size:0.9rem;color:var(--muted);margin-top:11px;max-width:940px}.evidence-section{background:var(--navy);color:#fff;padding:80px 0}.evidence-grid{display:grid;grid-template-columns:1fr 1.3fr;gap:90px}.evidence-intro .eyebrow{color:var(--mint);margin-bottom:24px}.evidence-intro h2{font-size:2.6rem;line-height:1.15}.evidence-intro h2>span{color:#a1c5c0}.evidence-intro>p:not(.eyebrow){color:#bdcfd8;font-size:0.97rem;max-width:350px;margin-top:23px}.review-date{font-size:0.75rem;color:#adc2cd;display:block;margin-top:35px}.evidence-details details{border-top:1px solid #445c6b}.evidence-details details:last-child{border-bottom:1px solid #445c6b}.evidence-details summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:20px;font-size:1rem;font-weight:500;cursor:pointer;padding:22px 0;line-height:1.5}.evidence-details summary::-webkit-details-marker{display:none}.details-icon{width:16px;height:16px;position:relative;flex-shrink:0}.details-icon:before,.details-icon:after{content:"";position:absolute;background:var(--mint);height:1px;width:14px;top:7px;left:1px}.details-icon:after{transform:rotate(90deg)}details[open] .details-icon:after{transform:rotate(0)}.details-body{padding:0 30px 25px 0}.details-body>p{font-size:0.875rem;color:#c2d1da;line-height:1.7;margin-bottom:15px}.details-body>p:last-child{margin-bottom:0}.details-body strong{color:white;font-weight:500}.detail-small,.details-body>p.detail-small{font-size:0.8rem;line-height:1.65}.details-body>.detail-small{color:#a6becb}.sources-section{padding-block:64px 75px}.source-heading{display:flex;justify-content:space-between;align-items:center;gap:20px;padding-bottom:20px;border-bottom:1px solid var(--line)}.source-heading h2{font-size:1.6rem;letter-spacing:-.025em}.source-heading p{font-size:0.85rem;color:var(--muted)}.sources{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:1fr 1fr;column-gap:40px}.sources>li{display:flex;gap:18px;padding:23px 0;border-bottom:1px solid var(--line);scroll-margin-top:110px}.source-index{font-size:0.75rem;line-height:1.5;color:#628176;flex-shrink:0;margin-top:3px}.sources a{font-size:0.875rem;font-weight:600;text-decoration:none;line-height:1.6}.sources a:hover{text-decoration:underline}.sources p{font-size:0.75rem;color:var(--muted);line-height:1.65;margin-top:6px}.sources a.source-secondary{display:inline-block;font-size:0.75rem;font-weight:400;margin-top:8px}.closing{background:var(--mint);padding-block:65px}.closing>.container{display:grid;grid-template-columns:1fr 1fr;gap:90px;align-items:center}.closing .eyebrow{color:#286553;margin-bottom:24px}.closing h2{font-size:clamp(2.8rem,4.5vw,4.5rem);letter-spacing:-.05em;line-height:1.04}.closing>.container>div>p:not(.eyebrow){font-size:1.12rem;max-width:450px}.closing>.container>div>p.closing-small{font-size:0.875rem;color:#365f56;margin-top:16px}.closing .button{margin-top:24px}.footer{padding:45px 0 28px;background:#f7f9fa}.footer-top{display:flex;align-items:center;gap:30px;justify-content:space-between;padding-bottom:32px;border-bottom:1px solid var(--line)}.footer-top>p{font-size:0.8rem;color:var(--muted);line-height:1.7}.footer-top>a:not(.brand){font-size:0.8rem;text-decoration:none}.footer-bottom{display:flex;justify-content:space-between;gap:50px;margin-top:22px}.footer-bottom p{font-size:0.75rem;color:#5b717c;max-width:600px;line-height:1.65}.footer-bottom p:last-child{max-width:300px}dialog{border:0;border-radius:8px;max-width:min(980px,calc(100% - 40px));width:980px;max-height:calc(100dvh - 48px);padding:28px;background:#fff;color:var(--ink);box-shadow:0 24px 70px #0004}dialog::backdrop{background:#081724dc;backdrop-filter:blur(7px)}.dialog-top{display:flex;justify-content:space-between;align-items:center;gap:20px;padding-bottom:22px;border-bottom:1px solid var(--line);margin-bottom:24px}.dialog-top .eyebrow{font-size:0.75rem;color:var(--muted);margin-bottom:7px}.dialog-top h2{font-size:1.6rem}.dialog-close{border:1px solid var(--line);width:40px;height:40px;border-radius:50%;display:grid;place-items:center;background:white;font-size:1.8rem;line-height:1;flex-shrink:0}.dialog-close:hover{background:var(--mint-pale)}.poster-dialog-grid,.reel-dialog-grid{display:grid;grid-template-columns:1fr 1fr;gap:32px;align-items:start}.poster-dialog-grid>div,.reel-dialog-grid>div{padding-top:8px}.poster-dialog-grid h3,.reel-dialog-grid h3{font-size:1.3rem;line-height:1.25}.poster-dialog-grid p,.reel-dialog-grid p{font-size:0.9rem;color:var(--muted);margin-top:17px;line-height:1.7}.poster-dialog-grid p.detail-small,.reel-dialog-grid p.detail-small{font-size:0.78rem}.poster-dialog-grid .button{margin-top:23px}.block-link{display:block;width:fit-content}.reel-dialog-grid{grid-template-columns:300px 1fr}.reel-dialog-grid video{width:100%;aspect-ratio:9/16;background:var(--navy);border-radius:4px}#reel-dialog{width:850px}
@media(min-width:1500px){.hero-grid{min-height:730px}.hero-feature{max-width:455px}}
@media(max-width:1100px){.container{width:calc(100% - 64px)}.header-inner{gap:20px}.header nav:not(.mobile-nav){gap:21px}.header-cta{padding:9px 12px;font-size:0.8rem}.hero-grid{gap:5%;min-height:650px}.hero-poster{padding:20px 30px 0}.hero-actions{gap:18px}.button{padding-inline:19px}.hero-description{font-size:1rem}.section-heading{grid-template-columns:1fr 2.6fr}.media-grid{grid-template-columns:1.6fr 1fr;gap:20px}.poster-story{padding:22px}.poster-story-content{gap:22px;grid-template-columns:1fr 1fr}.reel-story{padding:22px}.reel-cover{padding:22px;min-height:285px}.reel-cover>p{font-size:2.7rem}.poster-story-copy h3{font-size:1.85rem}.poster-story-copy>p:not(.eyebrow){font-size:0.84rem}.evidence-grid{gap:50px}.evidence-intro h2{font-size:2.2rem}.comparison th,.comparison td{padding:20px}.benefit h3{font-size:1.25rem}}
@media(max-width:860px){.header-inner{height:82px}.header nav:not(.mobile-nav){gap:20px}.header-cta{display:none}.hero-grid{gap:35px;grid-template-columns:1.1fr 1fr;min-height:590px;padding-block:45px}h1{font-size:3.6rem}.hero-poster{padding:18px 20px 0}.hero-description{margin-top:23px;font-size:0.95rem}.hero-context{margin-top:22px;font-size:0.75rem}.feature-label{font-size:0.75rem}.feature-caption{font-size:0.85rem}.feature-note{font-size:0.75rem}.hero-actions{margin-top:25px;gap:13px}.hero-actions .button{font-size:0.85rem}.text-link{font-size:0.8rem}.thesis-strip>.container{padding-block:18px}.thesis-strip p{font-size:0.85rem}.thesis-strip a{display:none}.section{padding-block:65px}.section-heading{grid-template-columns:1fr;gap:23px;margin-bottom:33px}.benefit{padding:28px 24px 28px 0}.benefit+.benefit{padding-left:24px}.benefit-number{right:24px;top:32px}.benefit p{font-size:0.875rem}.media-grid{grid-template-columns:1fr}.poster-story{padding:25px}.poster-story-content{grid-template-columns:1fr 1fr;gap:40px}.gallery-poster{max-width:300px}.poster-story-copy h3{font-size:2.7rem}.poster-story-copy>p:not(.eyebrow){font-size:1rem}.reel-story{display:grid;grid-template-columns:1fr 1fr;gap:0 30px;padding:25px}.reel-story .media-meta{grid-column:1/-1}.reel-cover{grid-column:1;min-height:310px}.reel-caption{grid-column:2;grid-row:2;align-self:center}.reel-caption h3{font-size:1.65rem;line-height:1.2}.reel-caption p{font-size:0.95rem;margin-top:20px;max-width:260px}.reel-cover>p{font-size:3rem}.campaign-heading{align-items:start}.campaign-heading>p{max-width:240px;padding-top:45px;font-size:0.85rem}.campaign-section{padding-block:65px 45px}.evidence-grid{grid-template-columns:1fr;gap:40px}.evidence-intro h2{font-size:2.6rem}.evidence-intro>p:not(.eyebrow){max-width:500px}.review-date{margin-top:20px}.evidence-details summary{font-size:1rem}.evidence-details .details-body{padding-right:20px}.source-heading{display:block}.source-heading>p{margin-top:10px}.sources{column-gap:25px}.closing>.container{gap:40px}.closing h2{font-size:3rem}.closing>.container>div>p:not(.eyebrow){font-size:1rem}.footer-top{flex-wrap:wrap}.footer-top>p{font-size:0.75rem}.footer-bottom{gap:30px}.poster-dialog-grid{gap:25px}.poster-dialog-grid p{font-size:0.8rem}.poster-dialog-grid h3{font-size:1.12rem}.reel-dialog-grid{grid-template-columns:260px 1fr;gap:25px}.reel-dialog-grid p{font-size:0.82rem}}
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20px);max-height:calc(100dvh - 24px);padding:18px;border-radius:7px}.dialog-top{padding-bottom:17px;margin-bottom:20px}.dialog-top h2{font-size:1.3rem}.dialog-top .eyebrow{font-size:0.75rem}.dialog-close{width:36px;height:36px}.poster-dialog-grid,.reel-dialog-grid{grid-template-columns:1fr;gap:24px}.poster-dialog-grid>img{width:100%;max-width:380px;justify-self:center}.poster-dialog-grid p,.reel-dialog-grid p{font-size:0.9rem}.poster-dialog-grid h3,.reel-dialog-grid h3{font-size:1.2rem}.reel-dialog-grid video{width:100%;max-width:310px;max-height:66dvh;justify-self:center}.reel-dialog-grid>div{padding-bottom:10px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}

/* Keep primary reading text at the reader-friendly base size. */
.hero-description,.section-heading>div>p,.benefit p,.poster-story-copy>p:not(.eyebrow),.choice-note p,.details-body>p,.poster-dialog-grid p,.reel-dialog-grid p{font-size:1rem}
.details-body>p.detail-small,.poster-dialog-grid p.detail-small,.reel-dialog-grid p.detail-small{font-size:.8125rem}