The two groups compared different information.
The study used hypothetical screening choices from 1,249 average-risk adults and 400 physicians. Researchers combined those responses with test-performance inputs to predict preferences. The patient tasks omitted the precancer-detection attribute to simplify the information. [1]
These were patients and physicians with different choice tasks. They were not randomly assigned “informed” and “uninformed” groups.
What the model predicted
Published finding and conclusion: Stool DNA had the largest predicted share among patients (39.4%), while colonoscopy had the largest predicted share among physicians (95.0%); the authors suggested that offering tests aligned with patient preferences may improve screening completion. [1]
The physician model strongly favored colonoscopy. In the adult model, stool DNA had the largest share among the four options. Neither result records completed screening or the tests physicians chose for themselves.
Model-predicted choice probabilities| Test profile | Adult model | Physician model |
| Colonoscopy | 24.8% | 95.0% |
| Next-generation stool DNA | 39.4% | 4.3% |
| Blood-based screening | 21.1% | 0.4% |
| FIT (stool blood test) | 14.7% | 0.3% |
The groups evaluated different attributes. Their percentages do not measure an education effect. The adult model’s 39.4% stool-DNA share was the largest share, not a majority. [1]
In the original experiment behind this updated model, precancer detection had about as much influence on physician preferences as cancer detection, across the attribute ranges tested. That finding supports including the precancer comparison in patient conversations; it does not establish how patients would respond. [2]
Could knowing more change someone’s choice?
We hypothesize that explaining the differences in precancer detection may change some patients’ preferences. This study did not test that hypothesis. Doctors and patients differed in training and experience as well as the information in their choice tasks.
Our educational goal is to help people weigh the cancer and precancer facts alongside the preparation, risks, testing schedule, access, and follow-up each option involves.
Why we favor starting with colonoscopy when it fits
High-quality colonoscopy directly examines the colon and can remove detected precancerous polyps during the same examination. That opportunity to act before cancer develops is why Colonoscopy First favors it for screening-eligible, average-risk adults who are medically suited, willing, and have timely access. NCI screening information.
Colonoscopy requires preparation, time, and usually sedation. It can miss lesions and has small risks, including bleeding, a tear in the bowel, and sedation-related complications. Some growths need a separate removal procedure.
National guidelines offer several screening options. Stool testing can contribute to prevention when a positive result leads to colonoscopy and removal of precancer. Repeat testing and timely follow-up are essential parts of that plan. If colonoscopy is not workable for you, discuss another recommended option rather than remain unscreened. USPSTF recommendation.
Compare cancer and advanced-precancer detection
A question to bring to your clinician
“How well do my screening options find precancer, and am I a good candidate for high-quality colonoscopy?”
When and who. Responses were collected in November 2020 through February 2021 from adults aged 45–75 at average risk and 200 primary care physicians plus 200 gastroenterologists. The 2025 publication updated predictions using newer test profiles; it was not a new 2025 survey. The study did not establish what patients already knew about precancer detection.
What was modeled. Predictions depend on the included attributes, tested ranges, and selected test-performance inputs. This was not a new head-to-head accuracy trial. Cost and coverage were not separately varied attributes. Test descriptions included information about preparation, sedation, and sample collection.
Does NOT establish: the effect of adding precancer information to patient choice tasks, actual screening completion, or which strategy prevents more cancers or deaths. A preference prediction is not an outcome comparison.
Funding and participation. Exact Sciences sponsored the study. Four authors were company employees who disclosed stock or stock options; A. Mark Fendrick disclosed consulting for Exact Sciences among other organizations. PPD Evidera conducted study design, data collection, and analyses. Company authors also disclosed contributions including methodology, analysis, and interpretation. Participants did not know the sponsor. Medical writing support was company-funded. These relationships are relevant context; they do not by themselves invalidate the findings.
Fendrick 2025: updated predictions · Heidenreich 2022: original experiment · This study in four short panels