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Evidence & studies

Beyond the headline. Into the evidence.

Start with a question. Open a study for the finding, the Colonoscopy First interpretation, its limits, and the original sources.

Beyond the headline

What the evidence does—and does NOT—show.

A clear answer first. Open a question for the finding, its limits, and why it matters to the Colonoscopy First position.

Does “95% cancer detection” mean it finds most precancer, too?No. Finding cancer and finding advanced precancer are measured separately, and the two numbers are very different.

What was found. In the FDA analysis, Cologuard Plus detected 95.3% of cancers (81/85), but 43.3% of advanced precancers (849/1,962) in one round.

What it does not show. These accuracy results do not establish equal cancer prevention or fewer deaths compared with colonoscopy.

Colonoscopy First interpretation

About 57% of participants who already had advanced precancer tested negative. Finding precancer matters when prevention is the goal.

Keep in view. One screening round; not 57% of everyone tested. Colonoscopy was the exam used to check the results, and it is not perfect. The study was sponsored by the manufacturer.

Does a negative result mean my colon is clear?No. A negative result does not rule out advanced precancer.

What was found. Among 16,414 negative Cologuard Plus results, 1,113 participants had advanced precancer: 6.8%, about 1 in 15. Four had cancer.

What it does not show. The 99.98% figure refers to no existing cancer among negative results—not absence of precancer or future protection.

Colonoscopy First interpretation

Reassurance about cancer and an examination for removable precancer answer different questions.

Keep in view. These are study-group figures, not your personal risk. Continue recommended screening; discuss symptoms or increased risk with your clinician. A negative stool test alone does not require immediate colonoscopy.

Does repeating stool DNA prevent more deaths than colonoscopy?A computer model favored stool DNA when it assumed far fewer people would complete a colonoscopy. When everyone completed their screening, the same model favored colonoscopy.

What was found. The ten-year model assumed substantially more people completed stool DNA than colonoscopy. Changing to full completion of screening and required follow-up changed which strategy had the larger projected mortality reduction.

What it does not show. These estimates are not observed deaths in a randomized trial. They do not establish that a patient who will complete colonoscopy benefits from switching to stool DNA.

Colonoscopy First interpretation

For someone prepared to complete colonoscopy, a comparison assuming most people do not complete it does not settle the individual choice.

Keep in view. This is a simulation whose results depend on assumptions. Other tested scenarios favored stool DNA; the perfect-completion scenario is also a model estimate. Several authors were affiliated with the manufacturer.

Did a stool test match colonoscopy for preventing cancer deaths?In one trial, a program of repeated FIT tests did about as well as an invitation to colonoscopy. FIT is a stool-blood test; this trial did not test Cologuard.

What was found. COLONPREV compared invitation to one colonoscopy with invitation to FIT every two years, including colonoscopy after a positive FIT. At 10 years, cancer mortality was 0.22% versus 0.24%; FIT met the trial’s preset standard for being no worse.

What it does not show. It does not establish that Cologuard or Cologuard Plus produces the same outcomes, or that one stool test replaces a completed screening program.

Colonoscopy First interpretation

This is credible evidence for organized, repeated FIT screening. Our preference for colonoscopy’s direct examination and removal of detected growths should acknowledge that evidence.

Keep in view. The trial compared screening programs, including participation and follow-up—not just test accuracy. Its favorable FIT result should not be dismissed merely because participation differed.

If both tests are recommended, are they equivalent?No. Recommended screening options differ in what they find, whether they remove growths, and what completing screening requires.

What was found. The American Cancer Society recommends both visual examinations and stool-based tests. A positive non-colonoscopy test needs timely colonoscopy.

What it does not show. The guideline does not say the tests have identical capabilities or that patients should try a stool test first. It also does not rank colonoscopy above all stool tests.

Colonoscopy First interpretation

For medically appropriate patients willing and able to complete it, we favor colonoscopy because it directly examines the colon and allows removal of detected precancerous growths.

Keep in view. This is our campaign’s preference, not an ACS ranking. Colonoscopy has preparation requirements, procedural risks, and quality limitations. The choice should account for the patient’s health, preferences, and access.

Did the NordICC trial show that colonoscopy does not work?No. Fewer cancers developed in the group invited to colonoscopy. A drop in cancer deaths was not statistically proven.

What was found. After 13 years, colorectal cancer occurred in 1.46% of people invited to colonoscopy versus 1.80% receiving usual care: a 19% relative reduction. Cancer mortality was 0.41% versus 0.47%, with uncertainty that included no difference.

What it does not show. It does not establish that colonoscopy cannot prevent cancer. It did not compare colonoscopy with Cologuard or another stool test.

Colonoscopy First interpretation

A reduction in cancers developing is a prevention result. The uncertain mortality result should be stated alongside it, not used to erase it.

Keep in view. This randomized comparison measured an invitation strategy; about 42% of invited participants underwent screening. It does not directly measure what would happen if everyone completed colonoscopy.

Does Kaiser’s success prove that a stool kit is the better choice?It supports an organized screening system: repeated FIT, outreach, tracking, and colonoscopy. It did not study Cologuard.

What was found. After Kaiser introduced organized screening, screening participation rose and colorectal cancer incidence and mortality fell. The program primarily used annual FIT and colonoscopy.

What it does not show. The study does not isolate a stool kit’s effect or show that taking a stool test before an available colonoscopy improves an individual’s outcome.

Colonoscopy First interpretation

Completion matters across the entire pathway. Colonoscopy was an essential part of this successful system, including evaluation after positive stool results.

Keep in view. This was an observational comparison before and after a program change. It cannot fully separate screening effects from other changes over time. Its findings are valuable program evidence, not a randomized comparison of kits.

Does a 66.3% adenoma finding rate mean stool DNA finds more precancer?No. That percentage describes colonoscopies after a positive stool test, not what stool DNA finds among everyone screened.

What was found. A conference meta-analysis reported adenomas in 66.3% of colonoscopies performed after a positive stool-DNA test, compared with 33.8% of primary screening colonoscopies.

What it does not show. It does not measure stool DNA’s sensitivity for advanced precancer or count lesions in people who tested negative. It does not establish greater cancer prevention.

Colonoscopy First interpretation

Selecting people with positive results can increase findings per colonoscopy. That is useful for planning resources, but it does not answer how much precancer a screening strategy leaves undetected.

Keep in view. The outcome was any adenoma, not specifically advanced precancer. The groups were selected differently. This is a conference abstract with substantial variation between studies, not a randomized outcome trial.

Should everyone start with a stool test to save colonoscopy appointments?Limited capacity can favor more stool testing across a population. It does not establish the best first test for every individual.

What was found. A population model found gains by using more stool tests to reach otherwise unscreened people while reserving colonoscopies for screening and positive-test follow-up. With greater capacity, the model allocated more appointments to primary screening colonoscopy.

What it does not show. It does not establish that someone with timely access who will complete colonoscopy improves their outcome by switching to a stool test.

Colonoscopy First interpretation

We support expanding access to high-quality colonoscopy. Capacity concerns should be considered alongside actual local availability and the patient’s circumstances.

Keep in view. This modeled one screening episode, not a lifetime program. Allocation percentages refer to colonoscopy capacity, not percentages of people screened. Stool screening remains valuable for people who would otherwise go unscreened, with follow-up after positive results. The manufacturer funded and participated in the study.

Why do I see 94% in one place and 95% in another?Both are correct. They come from two analyses of the same study that counted slightly different groups of participants.

What was found. The published BLUE-C study reported that Cologuard Plus detected 93.9% of cancers and 43.4% of advanced precancers. The FDA’s analysis of the same study reported 95.3% and 43.3%.

What it does not show. The small differences do not change the conclusion. In both analyses, more than half of people with advanced precancer tested negative.

Keep in view. Keep each pair together: 93.9% with 43.4%, and 95.3% with 43.3%.

Study library

Find the study.
Understand the argument.

Open any study or guidance entry for a plain-language explanation, our interpretation, limitations, funding, and sources. Advanced precancer means a higher-risk growth that can become cancer.

Test results

What a stool result can—and cannot—tell you.

Stool-test claims, in contextPRIMARY STUDY · COLOGUARD PLUSBLUE-C · Published Cologuard Plus accuracy studyThe cancer-detection number does not measure cancer prevention.

The study, simply explained. More than 20,000 people completed stool tests (Cologuard Plus and FIT) and also had a colonoscopy to check what was present. Cologuard Plus tested positive in 93.9% of people with cancer and 43.4% of those with advanced precancer. Cologuard Plus detected more than FIT stool testing but also produced more false-positive results.

Colonoscopy First interpretation

Finding an existing cancer and finding a growth before it becomes cancer are very different outcomes. In one Cologuard Plus round, more than half of people with advanced precancer tested negative. The study measured detection rates today, not how many cancers were prevented in the future.

Keep in view. One Cologuard Plus screening round, among people who already had the specified finding. These are detection rates, not future cancers prevented or the chance of disease after a negative result. BLUE-C and the FDA entries analyze overlapping evidence, not three independent studies.

Funding & disclosures. Funded by Exact Sciences; multiple authors were Exact Sciences employees.

Study details, methods & source context
Reported finding93.9% colorectal-cancer sensitivity · 43.4% advanced-precancer sensitivity · one screening round

What was compared. Participants completed the next-generation stool DNA test and FIT, with colonoscopy used to determine which participants had cancer or advanced precancer. The next-generation test had higher sensitivity than FIT, but lower specificity.

Does NOT show: that finding most existing cancers means finding most advanced precancers, or that stool DNA prevents as many future cancers as colonoscopy. This was a diagnostic-accuracy study, not a long-term prevention trial.

Published BLUE-C analysis: 93.9% cancer sensitivity and 43.4% advanced-precancer sensitivity. Do not mix these with the FDA analysis. Funded by Exact Sciences.
BLUE-C primary publication

Stool-test claims, in contextFDA · REGULATORY REVIEWFDA · Cologuard Plus primary-effectiveness analysisAbout 57 out of 100 people with advanced precancer tested negative.

The study, simply explained. In the FDA analysis, Cologuard Plus tested positive in 81 of 85 people with cancer (95.3%) and 849 of 1,962 with advanced precancer (43.3%) in one screening round.

Colonoscopy First interpretation

Finding an existing cancer and finding a growth before it becomes cancer answer different questions. A strong cancer-detection rate does not translate into finding most advanced precancers in one round.

Keep in view. One screening round among people who already had cancer or advanced precancer. The FDA analysis uses a different participant set from the publication: keep 95.3% / 43.3% together, and 93.9% / 43.4% together. This does not establish lifetime prevention or imply colonoscopy finds every lesion.

Funding & disclosures. Regulatory source; the underlying pivotal study was sponsored by Exact Sciences.

Study details, methods & source context
Reported finding95.3% colorectal-cancer sensitivity (81/85) · 43.3% advanced-precancer sensitivity (849/1,962)

The advertised claim. Manufacturer materials compare roughly 95% cancer detection with colonoscopy, while noting the comparison comes from separate studies.

The detail that matters. In the FDA analysis, one round of Cologuard Plus detected 95.3% of participants with cancer, but only 43.3% with advanced precancerous lesions.

Does NOT show: equivalent precancer detection, cancer prevention, or reduction in cancer deaths. This was an accuracy evaluation; colonoscopy provided the reference diagnosis.

FDA primary-effectiveness population, one screening round. BLUE-C’s separately published analysis reports 93.9% / 43.4%; keep those figures paired. Manufacturer-sponsored pivotal program.
Manufacturer claim · FDA review, Tables 17–18 · BLUE-C

Stool-test claims, in contextFDA TABLE 18 · DENOMINATORS MATTERFDA · What a negative Cologuard Plus result can still containA negative Cologuard Plus result does not mean nothing is there.

The study, simply explained. Of 16,414 people with a negative Cologuard Plus result, 1,113 still had advanced precancer on colonoscopy: 6.8%, or about 1 in 15.

Colonoscopy First interpretation

The 99.98% figure concerns the absence of existing cancer in this study’s negative-result group. It does not mean a 99.98% chance of being free of advanced precancer. Those are different outcomes, just as detection and prevention are different concepts.

Keep in view. The denominator is people with a negative result, not everyone with advanced precancer. These are one-round estimates from this study population, not an individual’s personal risk or future protection. A negative stool result does not automatically mean immediate colonoscopy is needed.

Funding & disclosures. Regulatory source; the underlying pivotal study was sponsored by Exact Sciences.

Study details, methods & source context
Reported finding1,113 of 16,414 negative results had advanced precancer (6.8%)

The advertised claim. Manufacturer materials associate a negative result with a 99.98% likelihood of not having colorectal cancer.

Putting the number in context. The 99.55% baseline is calculated from the FDA primary effectiveness population: 18,826 of 18,911 participants did not have colorectal cancer. Among participants with negative Cologuard Plus results, 16,410 of 16,414 did not have colorectal cancer (99.98%, rounded). These describe the whole study population and the negative-result subgroup, respectively.

The missing distinction. In the FDA study, 1,113 of 16,414 people with negative results—6.8%, or about 1 in 15—had advanced precancerous lesions on colonoscopy.

Does NOT show: a 99.98% likelihood of having no advanced precancer, or protection against future cancer. These are study-population estimates; predictive values depend on prevalence.

The 6.8% denominator is people with negative tests. It is not the proportion of all precancers missed.
Manufacturer claim · FDA review, Table 18 · NCI: prevention through polyp removal

Why do some numbers differ?

The published BLUE-C study and the FDA’s primary-effectiveness analysis use different groups of participants from the same study. Both evaluate the next-generation stool DNA test, Cologuard Plus. We identify the source of each figure.

Published BLUE-C analysis

People with colorectal cancer who tested positive
93.9% (92 of 98)
People with advanced precancer who tested positive
43.4% (931 of 2,144)
Read the published study

FDA primary-effectiveness analysis

People with colorectal cancer who tested positive
95.3% (81 of 85)
People with advanced precancer who tested positive
43.3% (849 of 1,962)
Read the FDA analysis · Table 17

Both analyses found that more than half of participants with advanced precancer tested negative in one screening round—about 57%. These percentages describe people who already had the specified finding; they are not the chance of disease after a negative result or a measure of lifetime prevention. BLUE-C was funded by Exact Sciences, the manufacturer.

Prevention

Finding precancer. Removing it. Following outcomes.

Supports colonoscopyCAPABILITY · DIRECT EXAMINATIONNCI · What colonoscopy can doFinding and removing precancer in the same examination.

Simply explained. Colonoscopy lets a physician visually examine the inside of the colon and remove detected polyps during the same procedure. Removing precancerous polyps can prevent colorectal cancer. Stool tests look for warning signs in a stool sample; a positive result needs colonoscopy.

Colonoscopy First interpretation

For someone who can safely complete colonoscopy, finding and removing precancer in one examination is a compelling reason to start there.

Keep in view. Colonoscopy can miss lesions and has preparation, sedation, bleeding, perforation, and other burdens or risks. Some growths require a separate removal procedure. Stool-based screening can also lead to polyp removal after a positive result is followed by colonoscopy.

Funding & disclosures. U.S. government source.

Study details, methods & source context
Reported findingDirect examination · biopsy/removal can occur during the same exam

The practical distinction. Colonoscopy can find a growth and remove it during the examination. Stool testing cannot remove a growth. A positive stool test needs colonoscopy to complete the evaluation.

Does NOT mean: every lesion is found or every growth can be removed immediately. Preparation quality, the clinician’s performance, and the type of growth matter. Bleeding, perforation, and sedation complications can occur.

NCI screening information · Getting the most from your colonoscopy

Supports colonoscopySAFETY · EVIDENCE REVIEW · 2021USPSTF evidence review · How safe is a screening colonoscopy?Serious complications are uncommon, and worth knowing by number.

The study, simply explained. Reviewers for the U.S. Preventive Services Task Force pooled studies covering more than 5 million screening colonoscopies. They estimated about 3 perforations (a tear in the colon) and about 15 major bleeds for every 10,000 procedures. Put another way, roughly 9,980 of every 10,000 screening colonoscopies had neither.

Colonoscopy First interpretation

We would rather give you the number than the word “rare.” A screening colonoscopy carries a small, known risk, taken on for the chance to find and remove precancer in the same exam. Ask your doctor how these figures apply to your own health.

Keep in view. These are pooled estimates; individual risk varies with age, health, and whether a polyp is removed. Sedation carries its own risks. The same review estimated somewhat higher rates when colonoscopy follows an abnormal stool test: about 5 perforations and 17.5 serious bleeds per 10,000.

Funding & disclosures. Evidence review prepared for the U.S. Preventive Services Task Force with federal funding (Agency for Healthcare Research and Quality).

Study details, methods & source context
Reported finding3.1 perforations (95% CI, 2.3–4.0) per 10,000 screening colonoscopies · 26 studies · 14.6 major bleeding events (95% CI, 9.4–19.9) per 10,000 · 20 studies
Supports colonoscopyPOLYP REMOVAL · LONG-TERM FOLLOW-UP · 2012National Polyp Study · Zauber et al.The point of removing a polyp is what may be avoided later.

The study, simply explained. Researchers followed 2,602 people after precancerous polyps were removed. Over a median of nearly 16 years, 12 died from colorectal cancer, compared with about 25 expected from general-population rates: 53% fewer deaths than expected.

Colonoscopy First interpretation

This study supports removing precancer before it becomes cancer. But the patients also received follow-up care, and there was no randomly assigned group whose polyps were left in place. The 53% figure is a study result, not a personal guarantee or a comparison with Cologuard.

Keep in view. Observational comparison with expected population mortality, with subsequent follow-up care.

Funding & disclosures. Supported by the National Cancer Institute and others; see the publication’s disclosures.

Study details, methods & source context
Reported finding53% fewer colorectal-cancer deaths than expected · median follow-up: 15.8 years

The standardized mortality ratio was 0.47 (95% confidence interval, 0.26–0.80). The comparison used expected population mortality, not an untreated randomized group. Participant selection, examination quality, and subsequent surveillance may affect the result. The percentage concerns cancer deaths, not the proportion of polyps detected.

Funding / disclosures. Supported by the National Cancer Institute and others; see the publication’s disclosures.

Supports colonoscopyRANDOMIZED TRIAL · COLONOSCOPYNordICC · Randomized trial, 13-year resultsFewer cancers occurred in the invited group.

The study, simply explained. Researchers randomly assigned adults to receive a colonoscopy invitation or usual care. Only 42% of those invited attended. After 13 years, colorectal-cancer risk was 1.46% in the invited group versus 1.80% in the other group, a 19% relative reduction. A reduction in colorectal-cancer deaths was not statistically established.

Colonoscopy First interpretation

Fewer cancers occurred in the group offered colonoscopy, even though only about 42% attended. That supports offering colonoscopy. The randomized result does not show what full attendance would achieve. The trial’s own adjusted estimate for people who actually had the exam was a 45% lower cancer risk, an estimate that relies on added assumptions.

Keep in view. The randomized result measures an invitation to screening, including people who did not attend. It is not the measured benefit of completing colonoscopy. A statistically significant reduction in colorectal-cancer deaths was not established, and Cologuard was not a comparator.

Funding & disclosures. Public/charitable funding; some investigators disclosed endoscopy-industry relationships.

Study details, methods & source context
Reported finding13-year colorectal-cancer risk 1.46% vs 1.80% · risk ratio 0.81 · about 42% of invited participants underwent colonoscopy

What the trial found. Thirteen-year colorectal-cancer risk was 1.46% with a colonoscopy invitation versus 1.80% without one—a statistically significant 19% relative reduction. Only about 42% of those invited underwent colonoscopy.

Offering screening versus completing it. Randomization assigned an invitation to colonoscopy, not attendance. The main intention-to-screen analysis kept people in their assigned groups whether or not they underwent the examination. It estimates the effect of offering screening under the trial’s participation conditions. The paper also reported separate per-protocol analyses aimed at estimating the effect of undergoing colonoscopy; those estimates require additional assumptions and are not a prediction of any individual’s personal benefit.

Participation-adjusted estimate. The per-protocol estimate was a 45% lower colorectal-cancer incidence (risk ratio 0.55; 95% confidence interval, 0.33–0.81). This estimate depends on additional assumptions about participation and should not replace the randomized invitation result. The per-protocol mortality estimate was also not statistically significant (risk ratio 0.70; 95% confidence interval, 0.26–1.25).

Does NOT show: that colonoscopy fails to prevent cancer, or that Cologuard is superior. Cancer mortality was 0.41% versus 0.47%; a mortality reduction was not statistically established.

Kaminski et al., Lancet, 2026. Invitation comparison; participation-adjusted estimates require additional assumptions. Public/charitable funding; some investigators disclosed endoscopy-industry relationships.
13-year results and disclosures

Supports colonoscopyOBSERVATIONAL COHORTS · LONG-TERM OUTCOMES · 2013U.S. health-professional cohorts · Nishihara et al.Screening colonoscopy was associated with fewer colorectal-cancer deaths.

The study, simply explained. Researchers followed nearly 89,000 health professionals for up to 22 years. People who had screening colonoscopy had a 68% lower colorectal-cancer death rate after statistical adjustment than people who had no screening colonoscopy. The study observed people's care; it did not randomly assign tests.

Colonoscopy First interpretation

The finding adds long-term support for screening colonoscopy, even though it is an observational study (it is not a study randomly assigning people to “colonoscopy” or “no-colonoscopy”).

Keep in view. Observational, not randomized. Health behaviors and other differences between people who did and did not undergo screening may influence the association. This was not a comparison with Cologuard.

Funding & disclosures. Funded by the National Institutes of Health and others; see the authors’ disclosures.

Study details, methods & source context
Reported findingScreening colonoscopy was associated with a 68% lower colorectal-cancer death rate after adjustment

The study also examined cancer incidence after polypectomy and negative endoscopy. Colonoscopy was associated with lower colorectal-cancer incidence and mortality; protection was not uniform across the colon. Observational adjustment cannot remove every possible difference between screened and unscreened people.

Funding / disclosures. Funded by the National Institutes of Health and others; see the authors’ disclosures in the publication.

Supports colonoscopyOBSERVATIONAL COHORT · LONG-TERM OUTCOMES · 2021German prospective cohort · Guo et al.Another long follow-up, with the same basic message.

The study, simply explained. A German study followed about 9,200 adults for a median of 17 years. Screening colonoscopy was associated with 56% fewer colorectal cancers and a 66% lower colorectal-cancer death rate after adjustment. The associations were clearer in the lower colon and rectum than in the upper colon.

Colonoscopy First interpretation

This observational study reinforces the evidence linking screening colonoscopy with fewer cancers and deaths over time.

Keep in view. Observational evidence cannot establish causation by itself. Associations were stronger in the lower colon and rectum; upper-colon estimates were less certain. This was not a comparison with Cologuard.

Funding & disclosures. Funding and conflict details are not provided in the indexed abstract used by the current review; consult the full publication.

Study details, methods & source context
Reported findingScreening colonoscopy was associated with 56% lower colorectal-cancer incidence and 66% lower mortality

There were 268 colorectal-cancer diagnoses and 98 colorectal-cancer deaths. Screening and risk-factor information were updated during follow-up. Unmeasured differences between people who did and did not undergo screening may remain. This review uses the published abstract and the authors’ institutional record.

Funding / disclosures. Funding and conflict details are not provided in the indexed abstract; consult the full publication for those disclosures.

Supports colonoscopyOBSERVATIONAL COHORTS · NEGATIVE COLONOSCOPY · 2025Negative screening colonoscopy · Knudsen et al.A clear examination can be reassuring for years.

The study, simply explained. Across three U.S. cohorts, researchers compared 81,151 people whose screening colonoscopy found no polyps or cancer with 114,302 people without endoscopy. The negative-colonoscopy group had lower colorectal-cancer and cancer-death rates, with lower cancer risk still seen through 20 years.

Colonoscopy First interpretation

A negative screening colonoscopy was associated with lower long-term cancer and cancer-death rates. That is useful reassurance, alongside an appropriate follow-up plan; it is not a recommendation to wait 20 years.

Keep in view. Observational cohorts with limitations in generalizability and examination-quality information. This does not tell an individual to wait 20 years for the next exam. Follow-up depends on findings, examination quality, family history, and clinical guidance. A negative-exam study does not isolate the effect of polyp removal.

Funding & disclosures. Public and charitable funding; some authors reported outside industry relationships. Full disclosures accompany the article.

Study details, methods & source context
Reported findingLower colorectal-cancer risk persisted through 20 years after a negative colonoscopy

Median follow-up was 12 years. Overall 95% confidence intervals were 0.44–0.58 for incidence and 0.46–0.70 for mortality. These observational cohorts were predominantly White and female and included health professionals. Selection, self-reported endoscopy history, and unavailable examination-quality data limit generalization.

Funding / disclosures. Public and charitable funding; some authors reported outside industry relationships. Full disclosures accompany the article.

Screening strategies

Choices, participation, and access.

Guidelines & measuresGUIDELINE · SCREENING OPTIONSACS screening recommendations · 2026Recommended ≠ equivalent.

Simply explained. The American Cancer Society recommends that average risk adults start colon cancer screening at age 45. Colonoscopy and stool-based tests are among the recommended options. A positive stool test needs timely follow-up colonoscopy.

Colonoscopy First interpretation

The American Cancer Society does not require a stool test before colonoscopy. Being recommended does not mean the tests find precancer equally well or can do the same things. Our preference is high-quality colonoscopy for people who are medically appropriate, willing, and have timely access.

Keep in view. This is screening guidance, not a head-to-head prevention trial. ACS does not rank colonoscopy above stool-based tests. Our preference for colonoscopy applies to people who are medically appropriate, willing, and have timely access; other recommended screening plans remain valid.

Funding & disclosures. Guideline evidence synthesis; conflicts disclosed in the publication.

Study details, methods & source context
Reported findingStart at 45 · Timely colonoscopy after a positive non-colonoscopy test

What ACS recommends. The American Cancer Society includes stool tests and visual examinations among preferred options without prioritizing one over the other.

Does NOT mean: identical precancer detection, removal capability, risks, or testing schedules—or an instruction to try a stool test before colonoscopy.

ACS guideline · ACS explanation

Stool-test claims, in contextPREFERENCE MODEL · FENDRICK 2025Patient and physician screening preferences · Fendrick 2025A choice is only as informed as the comparison.

The study, simply explained. Researchers used hypothetical choices to predict screening preferences. Stool DNA had the largest predicted share among patients (39.4%); colonoscopy had the largest share among physicians (95.0%). Only physicians’ choice tasks included how well tests find precancerous polyps.

Colonoscopy First interpretation

The patient results leave an important question open: would people choose differently if they compared precancer-detection rates too? This study did not test that. Those facts belong in the conversation when choosing a screening and prevention plan.

Keep in view. Hypothetical, modeled preferences, not completed screening or doctors’ own screening choices. The patient model’s 39.4% leading share was not a majority. Patients and physicians differed in training and experience as well as the information shown; this was not a randomized test of education.

Funding & disclosures. Exact Sciences sponsored the research; company-affiliated authors participated and disclosed stock or stock options. The 2025 predictions reuse a 2020–2021 survey. Full disclosures accompany the publications.

Study details, methods & source context

The two groups compared different information.

The study used hypothetical screening choices from 1,249 average-risk adults and 400 physicians. Researchers combined those responses with test-performance inputs to predict preferences. The patient tasks omitted the precancer-detection attribute to simplify the information. [1]

Both groups compared

Test type, testing frequency, cancer detection, and the chance of a correctly negative result.

Physicians also compared

How well a test detects precancerous polyps—growths that can sometimes develop into cancer.

These were patients and physicians with different choice tasks. They were not randomly assigned “informed” and “uninformed” groups.

What the model predicted

Published finding and conclusion: Stool DNA had the largest predicted share among patients (39.4%), while colonoscopy had the largest predicted share among physicians (95.0%); the authors suggested that offering tests aligned with patient preferences may improve screening completion. [1]

The physician model strongly favored colonoscopy. In the adult model, stool DNA had the largest share among the four options. Neither result records completed screening or the tests physicians chose for themselves.

Model-predicted choice probabilities
Test profileAdult modelPhysician model
Colonoscopy24.8%95.0%
Next-generation stool DNA39.4%4.3%
Blood-based screening21.1%0.4%
FIT (stool blood test)14.7%0.3%

The groups evaluated different attributes. Their percentages do not measure an education effect. The adult model’s 39.4% stool-DNA share was the largest share, not a majority. [1]

In the original experiment behind this updated model, precancer detection had about as much influence on physician preferences as cancer detection, across the attribute ranges tested. That finding supports including the precancer comparison in patient conversations; it does not establish how patients would respond. [2]

Could knowing more change someone’s choice?

We hypothesize that explaining the differences in precancer detection may change some patients’ preferences. This study did not test that hypothesis. Doctors and patients differed in training and experience as well as the information in their choice tasks.

Our educational goal is to help people weigh the cancer and precancer facts alongside the preparation, risks, testing schedule, access, and follow-up each option involves.

Why we favor starting with colonoscopy when it fits

High-quality colonoscopy directly examines the colon and can remove detected precancerous polyps during the same examination. That opportunity to act before cancer develops is why Colonoscopy First favors it for screening-eligible, average-risk adults who are medically suited, willing, and have timely access. NCI screening information.

Colonoscopy requires preparation, time, and usually sedation. It can miss lesions and has small risks, including bleeding, a tear in the bowel, and sedation-related complications. Some growths need a separate removal procedure.

National guidelines offer several screening options. Stool testing can contribute to prevention when a positive result leads to colonoscopy and removal of precancer. Repeat testing and timely follow-up are essential parts of that plan. If colonoscopy is not workable for you, discuss another recommended option rather than remain unscreened. USPSTF recommendation.

Compare cancer and advanced-precancer detection

A question to bring to your clinician

“How well do my screening options find precancer, and am I a good candidate for high-quality colonoscopy?”

When and who. Responses were collected in November 2020 through February 2021 from adults aged 45–75 at average risk and 200 primary care physicians plus 200 gastroenterologists. The 2025 publication updated predictions using newer test profiles; it was not a new 2025 survey. The study did not establish what patients already knew about precancer detection.

What was modeled. Predictions depend on the included attributes, tested ranges, and selected test-performance inputs. This was not a new head-to-head accuracy trial. Cost and coverage were not separately varied attributes. Test descriptions included information about preparation, sedation, and sample collection.

Does NOT establish: the effect of adding precancer information to patient choice tasks, actual screening completion, or which strategy prevents more cancers or deaths. A preference prediction is not an outcome comparison.

Funding and participation. Exact Sciences sponsored the study. Four authors were company employees who disclosed stock or stock options; A. Mark Fendrick disclosed consulting for Exact Sciences among other organizations. PPD Evidera conducted study design, data collection, and analyses. Company authors also disclosed contributions including methodology, analysis, and interpretation. Participants did not know the sponsor. Medical writing support was company-funded. These relationships are relevant context; they do not by themselves invalidate the findings.

Fendrick 2025: updated predictions · Heidenreich 2022: original experiment · This study in four short panels

Stool-test claims, in contextCOUNTEREVIDENCE · PROGRAM EFFECTIVENESSCOLONPREV · Repeated FIT versus colonoscopy invitationsRepeated FIT earned its place here.

The study, simply explained. A Spanish trial invited people to one colonoscopy or FIT every two years, with colonoscopy after a positive FIT. More participated in the FIT group. At ten years, colorectal-cancer deaths were uncommon in both groups (0.24% with FIT; 0.22% with colonoscopy), and FIT met the trial’s preset standard for not being meaningfully worse.

Colonoscopy First interpretation

This is credible evidence that a structured, repeated FIT program with colonoscopy follow-up can work well. It deserves credit. It was not a study of Cologuard, and its findings cannot simply be transferred to stool-DNA testing.

Keep in view. FIT is a stool-blood test, not multitarget stool DNA. This was invitation/program-level evidence with colonoscopy follow-up. The trial supports repeated FIT; the uncommon mortality endpoint does not negate its prespecified noninferiority result. A later adjusted sustained-strategy analysis also found similar incidence, so participation differences alone do not explain away the findings.

Funding & disclosures. Funded by Fundación Científica de la Asociación Española contra el Cáncer and Instituto de Salud Carlos III.

Study details, methods & source context
Reported findingParticipation 31.8% vs 39.9% · 10-year CRC mortality 0.22% vs 0.24% · FIT strategy met noninferiority criterion

What the trial found. Invitations to FIT every two years achieved higher participation and noninferior ten-year colorectal-cancer mortality versus invitations to one colonoscopy, within the prespecified margin. Mortality was 0.24% with FIT versus 0.22% with colonoscopy.

Does NOT show: Cologuard or Cologuard Plus matching colonoscopy. A different test, interval, and follow-up pathway cannot simply inherit this trial’s result.

Castells et al., Lancet, 2025; Gut, 2026. A subsequent adjusted analysis also found similar incidence under sustained strategies; dismissing the trial solely because of participation is inadequate. Funding: Spanish cancer charity and Instituto de Salud Carlos III.
Randomized trial · Sustained-strategy analysis

Stool-test claims, in contextREAL WORLD · ORGANIZED FIT + COLONOSCOPYKaiser Permanente · Organized screeningThe kit did not do all of this by itself.

The study, simply explained. Kaiser expanded organized screening, mainly annual FIT and colonoscopy, with outreach and follow-up. From 2000 to 2015, the proportion up to date with screening rose from 38.9% to 82.7%. Over the same period, colorectal-cancer rates fell 25.5% and colorectal-cancer death rates fell 52.4%.

Colonoscopy First interpretation

Patient reminders, repeat testing, and colonoscopy follow-up were all part of the organized program. The useful lesson is to make the whole screening process work, not just hand someone a test. These results do not isolate the benefit of any one test.

Keep in view. Before-and-after observational study, not a randomized comparison. Other changes over time may have contributed. It studied an organized FIT-and-colonoscopy program, not Cologuard or one isolated test.

Funding & disclosures. Research support reported in the publication.

Study details, methods & source context
Reported findingUp-to-date screening 38.9%→82.7% · CRC incidence −25.5% · CRC mortality −52.4%

What was observed. Screening rose from 38.9% to 82.7%. Colorectal-cancer incidence fell 25.5% and mortality fell 52.4% as organized screening expanded.

Does NOT show: that Cologuard produced these gains, or that a stool kit alone accounts for them. This was an observational study of a combined system, not a randomized test comparison.

Levin et al., Gastroenterology, 2018. National Cancer Institute-supported research. Other changes over time may have contributed to the observed declines.
Kaiser study

Stool-test claims, in contextEMERGING EVIDENCE · SELECTED DENOMINATORASCO abstract · Polyps found after a positive stool-DNA testWho you count changes the answer.

The study, simply explained. A conference review pooled studies of colonoscopy findings. At least one adenoma, a common type of potentially precancerous polyp, was found in an estimated 66.3% of colonoscopies after a positive stool-DNA test, versus 33.8% of initial screening colonoscopies. The first group had already been selected by a positive test.

Colonoscopy First interpretation

A positive stool test identifies a group more likely to have polyps. Notably however, what this study does not tell us is how many polyps were missed in the people whose stool test was negative. To be clear, this is also not evidence that adding a stool test before colonoscopy prevents more cancer.

Keep in view. Conference abstract only, with substantial differences among included studies. This is post-positive colonoscopy yield, not stool-test sensitivity. It counted any adenoma, not just advanced precancer, and excluded people who did not complete colonoscopy.

Funding & disclosures. Research funded by Exact Sciences.

Study details, methods & source context
Reported finding66.3% adenoma detection rate after positive mt-sDNA and completed colonoscopy

What was measured. A systematic review/network meta-analysis reported adenomas in 66.3% of colonoscopies following positive stool DNA tests versus 33.8% of primary screening colonoscopies.

Does NOT show: that stool DNA detects 66.3% of all adenomas, or prevents more cancers. Test-negative patients and positive patients without completed colonoscopy are outside the first denominator. The endpoint was any adenoma, not advanced precancer.

Capacity context. The authors suggest prioritizing patients when colonoscopy resources are constrained. This analysis did not establish the optimal allocation strategy or compare that approach with expanding colonoscopy access.

Local access matters. National or statewide capacity estimates do not establish the access available to a particular patient. Geographic access varies within states and counties, and proximity alone does not capture wait times, scheduling constraints, or procedure capacity. Geographic-access research and its limitations.

Estes et al., JCO, 2026, e15647. Publication-only conference abstract; Exact Sciences funding. Do not assume all stool DNA generations are interchangeable.
Conference abstract

Stool-test claims, in contextMODELING · ADHERENCE ASSUMPTIONSDore 2026 · Repeated stool DNA versus one colonoscopyThe answer depends partly on who shows up.

The study, simply explained. A computer model compared stool-DNA testing every three years with one colonoscopy over ten years. Its main scenario assumed more people would complete stool testing and projected fewer cancer deaths with that strategy. However, when everyone completed the screening and follow-up, the model instead projected a larger reduction in deaths with colonoscopy: 52% versus 43% compared with no screening.

Colonoscopy First interpretation

Participation matters, and this model makes that clear. A colonoscopy that is not completed cannot provide its intended benefit. If you are ready to complete one, a comparison that assumes most people do not complete colonoscopy does not establish that switching to stool DNA is better for you.

Keep in view. Computer projections, not observed deaths in a ten-year clinical trial. Main assumptions and other sensitivity scenarios favored stool DNA; the perfect-adherence scenario favored colonoscopy. The result depends on the model and its assumptions, not just the test’s capabilities.

Funding & disclosures. Five authors list Exact Sciences affiliations. Consult the publication for the full funding and conflict disclosures.

Study details, methods & source context
Reported findingMain model scenario: projected reduction in colorectal-cancer deaths of 33% with stool DNA versus 20% with colonoscopy, compared with no screening.

The detail that matters. The model’s primary assumptions were 38% screening completion for colonoscopy, 72% for next-generation stool DNA, and 77% colonoscopy follow-up after a positive stool result.

Projected reduction in colorectal-cancer mortality versus no screening
Model scenarioColonoscopyStool DNA
Primary adherence assumptions20%33%
Perfect adherence for both strategies52%43%

Does NOT show: a mortality advantage for stool DNA when both strategies are completed. These are simulated outcomes, not observed deaths in a randomized ten-year comparison.

Dore et al., Journal of Medical Economics, 2026. Five authors list Exact Sciences affiliations. Additional adherence sensitivity analyses favored stool DNA within the tested ranges; the perfect-adherence result remains a model estimate.
Published model and sensitivity analyses

Stool-test claims, in contextMODELING · U.S. PREVENTIVE SERVICES TASK FORCE · 2021Knudsen et al. · The Task Force’s screening modelsEvery strategy works best when every step is completed.

The study, simply explained. Three independent research teams built computer models of screening for the Task Force. For colonoscopy every 10 years from age 45 to 75, they estimated 301 to 369 years of life gained for every 1,000 people screened. Yearly stool-test strategies landed in a similar range, on one condition: every test is done on schedule and every positive result is followed by a colonoscopy. No model found stool DNA testing every three years to be an efficient strategy compared with other stool-based options.

Colonoscopy First interpretation

The models assume something daily life rarely delivers: full adherence with every procedure, for 30 years. A stool-test strategy means a test every year, or every three years with Cologuard, and a colonoscopy after each positive result. Colonoscopy every 10 years means about four exams over the same span. If you are able and willing to have a colonoscopy, you are choosing the strategy with the fewest steps to complete, and the only one that can remove precancer during the exam itself.

Keep in view. These are model projections, not observed outcomes. The Task Force recommends several screening options and does not rank them. The models also count the burdens of colonoscopy, including complications, and real-world completion differs for every test.

Funding & disclosures. Modeling prepared for the U.S. Preventive Services Task Force with federal funding; see the publication for full funding and disclosures.

Study details, methods & source context
Reported findingColonoscopy every 10 years, ages 45–75: 301–369 life-years gained per 1,000 screened (range across three models) · full adherence with all procedures assumed · stool DNA every 3 years not efficient in any model
Stool-test claims, in contextMODELING · CAPACITY AND PARTICIPATIONFendrick 2026 · Allocating colonoscopy capacityA shortage of appointments changes the plan.

The study, simply explained. Researchers modeled screening with a fixed number of colonoscopy appointments. When appointments were limited, stool testing left more capacity for follow-up after positive results. With more total capacity, the model allocated a larger share to primary screening colonoscopy: 20% at 15 million annual exams, 35% at 18 million, and 63% at 30 million.

Colonoscopy First interpretation

This study asks how to serve a population when colonoscopy appointments are limited. It supports stool testing for people who would otherwise remain unscreened. It does not establish that someone who can obtain and complete a colonoscopy benefits from taking a stool test first.

Keep in view. A population model of one screening episode, not observed individual outcomes or a repeated lifetime program. The 20%, 35%, and 63% figures are shares of all colonoscopy capacity allocated to primary screening, not percentages of patients screened.

Funding & disclosures. Exact Sciences funded and participated in the study; four authors were employees/stockholders.

Study details, methods & source context
Reported findingThe modeled primary-screening share of all colonoscopy capacity rises from 20% at 15 million annual exams to 35% at 18 million and 63% at 30 million.

The detail that matters. This model reallocates limited colonoscopy capacity and expands the number screened using FIT and next-generation stool DNA. It addresses a population with many unscreened people. Its sensitivity analysis, reported with Supplementary Figure 2, shifts the preferred allocation toward primary screening colonoscopy as capacity increases. These percentages use all colonoscopy capacity as the denominator; they are not the percentages of people screened.

Modeled share of all colonoscopy capacity used for primary screening
Annual capacityPreferred share in model
15 million20%
18 million35%
30 million63%

Does NOT show: that replacing an available colonoscopy a patient would complete improves that patient’s outcome. Population gains combine a different test mix with screening more people.

Fendrick et al., Gastro Hep Advances, 2026. A single screening episode, not a repeated lifetime program. Exact Sciences funded and participated in the study; four authors were employees/stockholders.
Capacity model and disclosures

Counterevidence

Evidence that keeps the campaign honest.

A colonoscopy-forward message is stronger when it acknowledges what organized stool-based screening can accomplish.

COLONPREV matters. Repeated biennial FIT invitation achieved higher participation and was noninferior to colonoscopy invitation for 10-year colorectal-cancer mortality in that program. It was FIT—not multitarget stool DNA—and it tested screening strategies under observed participation, not intrinsic performance of completed tests in identical adherers.
Kaiser matters. Organized annual FIT plus colonoscopy follow-up dramatically increased screening and was associated with lower colorectal-cancer incidence and mortality. The intervention included registries, outreach, repeat testing, tracking, and follow-up—not simply mailing a kit.
Examination quality

The test matters. So does how it is performed.

Exam qualityQUALITY GUIDANCE · 2024ASGE/ACG · Colonoscopy quality guidance, 2024A complete exam should also be a careful exam.

Simply explained. The 2024 ASGE/ACG guidance tells practices what to measure: polyp detection, adequate preparation, examination completion, and appropriate follow-up. These are tools for improving care, not a guarantee that any one examination will find everything.

Colonoscopy First interpretation

The practical question is whether your doctor measures examination quality and acts on the results. Good preparation, careful inspection, effective polyp removal, and the right follow-up plan all matter.

Keep in view. These are quality-improvement recommendations, not individual test-sensitivity figures, credentialing rules, or a guarantee that any examination will find everything.

Funding & disclosures. See the primary publication or guidance for funding and conflict disclosures.

Study details, methods & source context
What it does not show
A specialty title, procedure count, or satisfactory quality score cannot guarantee an individual examination. These benchmarks are quality-improvement tools, not credentialing requirements or legal standards of care.
Exam qualityOBSERVATIONAL STUDY · DETECTION QUALITY · 2025Pilonis et al. · Better detection and later cancer riskThe examination deserves as much attention as the appointment.

The study, simply explained. Researchers followed patients after 485,615 colonoscopies in Poland. Among doctors who had lower precancer detection rates, improving their detection rate was linked to fewer colorectal cancers later. The same clear improvement-related difference was not found among doctors who already had higher detection rates.

Colonoscopy First interpretation

Choosing colonoscopy is only part of the decision. How carefully it is performed matters, too. This study supports measuring and improving polyp detection, especially when performance starts lower. It does not prove that every increase in a doctor's detection rate produces the same benefit.

Keep in view. Observational association. The same clear improvement-related difference was not found among physicians starting at higher detection rates. The study’s 26% dividing point is not a recommended quality target or an individual test-sensitivity estimate.

Funding & disclosures. Authors disclosed public research grants and outside endoscopy-industry relationships; see individual disclosures in the publication.

Study details, methods & source context
Reported findingImproved adenoma detection among initially lower-detecting physicians was associated with fewer later colorectal cancers

The 95% confidence interval for the difference in the initially lower-detecting group was 5.06–12.74 cancers per 100,000 person-years. For those starting at or above 26%, the difference was 0.9 (95% confidence interval, −6.46 to 8.26). The findings do not prove that raising any physician’s rate will produce the same benefit or establish an AI-specific benefit.

Funding / disclosures. Authors disclosed public research grants and outside endoscopy-industry relationships; see the publication for individual disclosures.

Exam qualitySYSTEMATIC REVIEW & META-ANALYSIS · 2022Mazurek et al. · Physician specialty and examination qualityTraining matters. So does the individual doctor’s performance.

The study, simply explained. A review of 36 studies covering more than 3.5 million colonoscopies found that gastroenterologists, as a group, had higher adenoma-detection and examination-completion rates than surgeons. The studies varied substantially, and the overall evidence was rated low certainty.

Colonoscopy First interpretation

Specialty is a useful part of the picture, but this is not a ranking of every doctor. Ask about gastrointestinal training and the doctor's own measured detection, completion, and safety results. A group average cannot tell you how one clinician performs.

Keep in view. Mostly observational evidence, substantial study differences, and low overall certainty. These group averages do not rank individual doctors or establish that specialty itself caused the differences.

Funding & disclosures. See the primary publication or guidance for funding and conflict disclosures.

Study details, methods & source context
Limitations
Predominantly observational evidence, substantial differences among studies, and low overall certainty. These odds ratios are not absolute differences or individual miss rates.
What it does not show
It does not prove that every gastroenterologist outperforms every surgeon, or that specialty alone causes the differences.
Exam qualitySYSTEMATIC REVIEW & META-ANALYSIS · 2020Forbes et al. · Annual procedure volume and qualityA busy schedule is not a quality report.

The study, simply explained. A review of 27 studies covering about 11.3 million colonoscopies found that doctors doing more procedures each year were more likely to complete the examination. Higher volume was not linked to better adenoma detection, and it did not consistently predict fewer cancers after colonoscopy.

Colonoscopy First interpretation

Experience is worth asking about. So are results. This review shows why procedure counts alone cannot tell you how carefully a doctor looks for precancer. Ask about measured detection and completion rates, not just how many colonoscopies they do.

Keep in view. Observational evidence, with limited information about doctors performing fewer than 100 procedures a year. A lack of detected association does not establish that experience is irrelevant.

Funding & disclosures. See the primary publication or guidance for funding and conflict disclosures.

Study details, methods & source context
Per 100 additional annual procedures:
Adenoma detection odds ratio 1.00 (95% confidence interval 0.98–1.02).
Completion odds ratio 1.17 (1.08–1.28).
Limitations
Observational evidence and limited data on clinicians performing fewer than 100 colonoscopies annually. A lack of detected association does not establish that experience is irrelevant.
Exam qualityOBSERVATIONAL SCREENING-PROGRAM STUDY · 2024Kim et al. · Procedure volume in Korean FIT-positive screeningExperience belongs in the conversation, not in a magic cutoff.

The study, simply explained. Researchers studied colonoscopies performed after positive FIT results in Korea's national screening program. Doctors with fewer recorded procedures had higher rates of colorectal cancer diagnosed within a year after an examination that had not found cancer.

Colonoscopy First interpretation

These findings support paying attention to a doctor's experience and results. They do not provide a universal minimum procedure count for choosing your doctor. The program's records did not necessarily capture all the colonoscopies each physician performed.

Keep in view. Observational study of FIT-positive patients in Korea, not a direct comparison of individual U.S. doctors. Program-recorded counts do not necessarily capture the physician’s full workload or provide a universal minimum procedure count.

Funding & disclosures. See the primary publication or guidance for funding and conflict disclosures.

Study details, methods & source context
Limitations
Recorded screening-program counts do not necessarily represent a physician’s total workload. The analysis adjusted for institution type and screening year; it does not establish causation or a universal minimum number of examinations for choosing an individual U.S. clinician.
Exam qualityRANDOMIZED TRIAL · EXAMINATION QUALITY · 2024COLO-DETECT · AI-assisted polyp detectionHelpful assistance, with more still to prove.

The study, simply explained. In a randomized trial of 2,032 patients, doctors used either standard colonoscopy or colonoscopy with GI Genius AI assistance. At least one adenoma was found in 56.6% of patients with AI versus 48.4% without it. The study measured detection, not later cancer prevention.

Colonoscopy First interpretation

AI helped doctors find more adenomas in this trial. Whether that added detection prevents more cancers over time remains uncertain. It should augment good preparation and careful examination, not stand in for them.

Keep in view. Adenoma detection rate counts examinations finding at least one adenoma; it is not the proportion of all precancers detected and cannot be compared directly with stool-test sensitivity. Added long-term cancer prevention remains unproven, and trials and guidelines have not all reached the same conclusion.

Funding & disclosures. COLO-DETECT and the additional CADILLAC trial were funded by Medtronic. Guidance documents have their own disclosures.

Study details, methods & source context
Reported finding56.6% with AI vs 48.4% without AI

Patients with at least one adenoma detected.

Results are not uniform.

CADILLAC, a randomized trial of 3,213 patients with a positive FIT stool test, found no significant improvement in advanced-neoplasia detection with GI Genius: 34.8% versus 34.6%. Medtronic also funded that trial. Read CADILLAC.

Guidelines reflect the uncertainty.

In 2025, the American Gastroenterological Association made no recommendation for or against AI-assisted colonoscopy. The European Society of Gastrointestinal Endoscopy issued a weak recommendation favoring it for screening and surveillance. AGA guideline · ESGE position statement.

Finding more small polyps can increase polyp removal and surveillance without an established proportional benefit in cancer prevention. AI is an adjunct to preparation, inspection, and physician performance—not a requirement for a high-quality examination.

Exam qualitySupporting reference · Professional definitionsASGE/ACG · Selected professional quality targetsRead the definition before judging the number.

Simply explained. Selected 2024 quality-improvement targets include adenoma detection ≥35%, sessile serrated lesion detection ≥6%, adequate preparation ≥90%, cecal intubation ≥95%, and average withdrawal time ≥8 minutes in eligible normal examinations without biopsy or polyp removal.

Colonoscopy First interpretation

These targets help practices identify areas needing improvement. They measure performance across eligible examinations, not the probability that your examination will find every polyp.

Keep in view. Detection and withdrawal measures apply to eligible patients aged 45 or older. Exclusions include positive non-colonoscopy screening tests, inflammatory bowel disease, genetic cancer syndromes, and therapy of known neoplasms. Read the source for complete definitions. These are not individual timing guarantees, test sensitivity, or credentialing standards.

Funding & disclosures. Professional quality guidance; see the source for contributor disclosures.

Study details, methods & source context
Selected colonoscopy quality-improvement targets
MeasureTarget
Adenoma detection rate≥35%
Sessile serrated lesion detection rate≥6%
Adequate preparation≥90%
Cecal intubation, with landmark photographs≥95%
Average withdrawal time in normal exams without biopsy or polypectomy≥8 minutes

Detection and withdrawal measures apply to eligible patients aged ≥45; exclusions include positive non-colonoscopy screening tests, inflammatory bowel disease, genetic cancer syndromes, and therapy of known neoplasms. Read the source for complete definitions.

These are quality-improvement benchmarks, not the sensitivity of an individual examination, a timing guarantee, or credentialing standards.

Definitions and targets · Tables 2–3
Age & screening

Start on time. Keep the numbers in context.

Why start at 45Registry surveillance · United StatesSiegel 2026 · Colorectal cancer at younger agesForty-five is the starting line, not fifty.

The study, simply explained. U.S. cancer-registry data show colorectal cancer diagnoses rising among younger adults. From 2013 to 2022, incidence at ages 20–49 grew about 3% a year. Adults aged 45–49 account for about half of diagnoses before age 50.

Colonoscopy First interpretation

If you are at average risk, plan to begin screening at 45 rather than waiting for symptoms. These trends help explain why starting on time matters. They do not tell you your personal risk or prove which screening test is best.

Keep in view. These are population trends and shares of diagnoses, not a visitor’s personal risk or evidence of which test is best. Some recent increase reflects screening finding existing cancers; more advanced cancers also increased. Symptoms or higher-risk history may require evaluation earlier.

Funding & disclosures. Authors were ACS employees, paid from ACS funds, and declared no conflicts. ACS receives foundation grants, including health-sector-linked grants, for other work; these authors were not funded by or key personnel on those grants.

Study details, methods & source context
About 3% annual incidence growth at ages 20–49, 2013–2022.
Half of diagnoses before 50 occur at ages 45–49.
Under-55 share of all diagnoses: 11% in 1995 → 22% in 2022.
Different denominators
The annual trend is a population incidence rate. The other figures are shares of diagnoses, not individual probabilities or a doubling of personal risk. The paper states the half-of-under-50 finding in its screening discussion without assigning that sentence a separate year window; it is not a projection of lifetime risk.
Detection and disease
Screening uptake at ages 45–49 contributed to recent acceleration through detection of existing, asymptomatic cancers. Regional and distant-stage incidence also rose. Trend rates exclude appendiceal cancer and account for age and reporting delays.
Why start at 45Registry surveillance · United States · 2000–2023Murphy 2026 · Colorectal cancer trends through 2023Newer data: concern extends into the late 60s.

The study, simply explained. Researchers examined cancer-registry data covering 45.8% of the U.S. population from 2000 through 2023. After a long decline, the overall colorectal cancer diagnosis rate increased from 36.7 to 38.3 cases per 100,000 people between 2022 and 2023, after adjusting for differences in age. Recent increases extended through ages 65–69, a group that previously experienced substantial declines. Published October 27, 2026, the report describes diagnoses through 2023; further years of data are needed to establish whether the overall increase persists.

Colonoscopy First interpretation

The goal is to get ahead of cancer.

These findings strengthen the case for taking prevention seriously—and for staying current with screening beyond the first examination at 45. For medically appropriate patients willing and able to undergo it, we favor high-quality colonoscopy because it can find and remove precancerous growths during the same examination. That opportunity to interrupt the development of cancer is central to our preference. This study adds urgency to screening. The reasons we favor colonoscopy come from separate evidence about its capabilities and preventive benefits.

What this study does NOT show. It did not compare colonoscopy with Cologuard, determine which screening test is best, or establish that either test caused the changing cancer rates. It did not measure trends in advanced precancer or establish a need to change recommended screening ages or intervals.

Keep in view. An increase in diagnoses does not necessarily mean an equally large increase in newly developing disease. The authors suggest that increased screening likely contributed to the sharp rise in diagnoses among adults aged 45–49 by finding cancers already present. Pandemic disruptions may also have influenced the trends, although the authors considered catch-up diagnoses unlikely to fully explain the 2023 increase. This is population surveillance, not a prediction of any individual’s risk.

Funding & disclosures. Supported in part by the National Institutes of Health and the Eli and Edythe Broad Center of Regenerative Medicine and Stem Cell Research Ablon Scholars Program. Individual author disclosures are provided separately by the journal; those forms were not independently reviewed.

Murphy review added November 1, 2026. Full report reviewed; supplementary tables and individual disclosure forms were not independently reviewed.

Study details, methods & source context
Why an earlier decline and a newer increase can both be true
The ACS table on our screening-age page describes average annual changes during 2013–2022 and combines all adults aged 65 and older. Murphy reports more recent increases in narrower age groups, including ages 65–69. The analysis periods, age groups, and registry coverage differ. The newer report does not invalidate the historical ACS figures, and an increase at ages 65–69 should not be relabeled as an increase in every older age group.
Why the ages 45–49 percentages differ
Murphy reports a modeled annual increase of 12.76% for 2019–2023 at ages 45–49 (95% CI, 9.97–15.12). Burus & Semprini report 14.38% for 2021–2023. These estimates use different time windows and analyses; they are not interchangeable and should not be averaged. The Burus & Semprini findings were checked against the primary abstract, not a full-methods review.
Stage patterns answer different questions
Murphy reports increases across local, regional, and distant stages without an appreciable overall shift in stage distribution from before the pandemic. Burus & Semprini examine early- and late-stage trends specifically at ages 45–49. An overall pattern and an age-specific pattern can coexist; the categories should not be treated as identical without checking their definitions.
How the trends were analyzed
SEER 21 covers 45.8% of the U.S. population. Rates were adjusted for age and reporting delays. The main joinpoint analysis excluded 2020 because of pandemic-related disruptions. The modeled overall rate rose 2.76% annually during 2021–2023 (95% CI, 0.78–3.86). In a sensitivity analysis excluding both 2020 and 2021, the modeled annual increase was 0.61% during 2018–2023 (95% CI, 0.11–1.29). These are different fitted intervals, not competing estimates for the same period. Confidence intervals were not adjusted for multiple comparisons.
Why start at 45Modeled birth cohorts · United StatesSiegel 2017 · Risk across generationsA generational warning, not a personal forecast.

The study, simply explained. Researchers analyzed nearly 490,000 colorectal cancer diagnoses and compared patterns across generations. After accounting for age and calendar period, their model found higher risk in generations born after about 1950. The often-quoted 'double' and 'quadruple' figures compare the roughly 1990 and 1950 birth groups.

Colonoscopy First interpretation

Colorectal cancer is not just an older person’s concern. The practical message is to take timely screening seriously. These modeled comparisons do not mean your lifetime risk is twice your parent’s.

Keep in view. Modeled relative comparisons, not observed lifetime risks or a personal forecast. The youngest generations had limited follow-up and less precise estimates. The study does not compare screening tests.

Funding & disclosures. Supported by the ACS Intramural Research Department and NIH/NCI Intramural Research program. The paper reports no funder role in study conduct or publication. No separate author conflict statement was identified in the article; this is not a declaration that no conflicts exist.

Study details, methods & source context
Born around 1990 versus around 1950:
Colon cancer: 2.40× (95% CI 1.11–5.19).
Rectal cancer: 4.32× (95% CI 2.19–8.51).
What these estimates mean
Age-period-cohort models compared age-specific incidence, accounting for age and calendar-period effects. The approximate birth years label cohorts centered on 1989 and 1949; the 1950-era cohort was the low-risk reference.
What they do not mean
These are modeled relative comparisons, not observed lifetime risks, a comparison with your parents, or an estimate of your absolute risk. The youngest cohort has limited follow-up and wide confidence intervals. Registry coverage and modeling assumptions limit generalization. The study does not compare screening tests.
Screening measures

Screening credit is not a comparison of capabilities.

Guidelines & measuresSupporting reference · Process measureCMS · Colorectal-cancer screening process measureScreening credit does not mean identical clinical capability.

Simply explained. CMS Quality ID #113 / CMS130v14. A colorectal-cancer screening process measure in which multiple accepted screening methods can satisfy the numerator when performed within their specified intervals.

Colonoscopy First interpretation

A checkbox is not a comparison test. Tracking whether screening was completed does not tell us that every test finds precancer equally well or can remove it. The measure can support organized care while the clinical choice remains a separate decision.

Keep in view. Measure credit is not a ranking of test capabilities or a guarantee that follow-up is complete. A positive stool test still needs colonoscopy.

Funding & disclosures. Official measure specification; see the issuing organization’s disclosures and terms.

Guidelines & measuresSupporting reference · Process measureNCQA HEDIS · Colorectal-cancer screening measureScreening credit does not mean identical clinical capability.

Simply explained. A widely used performance measure that counts multiple accepted colorectal-cancer screening methods, including stool DNA testing and colonoscopy.

Colonoscopy First interpretation

Recording completed screening helps systems track participation. It does not establish that the accepted tests have identical detection or treatment capabilities.

Keep in view. NCQA describes HEDIS as a performance-measurement tool, not a clinical guideline or endorsement of a particular test.

Funding & disclosures. Official measure specification; see the issuing organization’s disclosures and terms.

Sources & methods.

How we interpret studies
How we use evidence

Read the endpoint before the headline.

A screening study can be completely accurate and still answer a different question from the one a patient thinks it answers. These are the interpretation rules used throughout this campaign.

01

Cancer sensitivity is not the same as advanced-precancer sensitivity.

02

Single-round test performance is not the same as long-term program effectiveness.

03

Post-positive colonoscopy yield is not upstream screening-test sensitivity.

04

Evidence from organized FIT programs is not automatically evidence for multitarget stool DNA.

05

Invitation-level outcomes differ from outcomes among people who actually complete a test.

06

Industry funding is disclosed and scrutinized; it does not automatically invalidate a result.

Sources behind the posters and videos
Sources by post

What supports each campaign asset.

This public cross-reference lets a reader move from a social post to the evidence behind it.

Campaign assetEvidenceInterpretation note
Removing precancer matters. · Homepage prevention evidenceNational Polyp Study · What colonoscopy can do53% fewer colorectal-cancer deaths than expected from population estimates after adenoma removal. Observational long-term follow-up; not a head-to-head comparison with the Cologuard Plus detection result.
Did patients compare the precancer facts? · Four-panel visual guidePreference study and original experiment · ColonoscopyExplains the modeled results, the different choice-task information, the untested education hypothesis, and our patient-education position. Funding disclosed in the panels.
94% of What?E02 · E05Published BLUE-C pair; one-round patient-level sensitivity; AI illustration disclosure.
The Other NumberE03 · E05FDA 95.3% / 43.3% pair only; do not relabel as the BLUE-C publication pair.
Both Recommended. Not Equivalent. — 1 in 15E01 · E04 · E056.8% is residual advanced precancer among negative results, not sensitivity.
Don’t Stay UnscreenedE01 · E08Expansion message: a completed alternative screen is better than remaining unscreened.
These Can Both Be TrueE03 · E04 · E05A negative result can coexist with advanced precancer; illustrative report/image labeling retained.
Before CancerE05 · E06Functional prevention capability; no numeric claim on the creative.
What One Number Doesn’t Tell You carouselE02 · E05Published 93.9/43.4 pair; funding disclosed; one screening round.
100 Patients reelE02 · E05100-person sensitivity illustration; never reinterpret as prevalence among negative tests.
Dad Ads — Camping / Grill / RentalE01 · E03 · E05FDA 43.3% implies 56.7% test-negative among APL-positive participants; standardized caption.
Professional series — Barber / Home Inspector / WeddingE05Analogy is creative; medical bridge is a capability statement.
Test After the TestE01 · E05
The Box Got Checked. Your Colon Didn’t.CMS colorectal-cancer screening quality measureNCQA HEDIS colorectal-cancer screening measureWhat colonoscopy can doSome performance measures give screening credit to multiple accepted modalities. That measurement structure does not establish identical clinical capability.
Screening Complete ≠ Same Test.CMS colorectal-cancer screening quality measureNCQA HEDIS colorectal-cancer screening measureWhat colonoscopy can doSome performance measures give screening credit to multiple accepted modalities. That measurement structure does not establish identical clinical capability.
You wouldn’t settle for this. — Slip-on rain bootsFDA Cologuard Plus analysisUnderstanding a negative resultWhat colonoscopy can doFDA single-round finding: 1,113 of 1,962 participants with advanced precancer tested negative (56.7%). Visual analogy; not comparative outcome evidence.
You wouldn’t settle for this. — Everyday umbrellaFDA Cologuard Plus analysisUnderstanding a negative resultWhat colonoscopy can doFDA single-round finding: 1,113 of 1,962 participants with advanced precancer tested negative (56.7%). Visual analogy; not comparative outcome evidence.
You wouldn’t settle for this. — Easy-grip coffee mugFDA Cologuard Plus analysisUnderstanding a negative resultWhat colonoscopy can doFDA single-round finding: 1,113 of 1,962 participants with advanced precancer tested negative (56.7%). Visual analogy; not comparative outcome evidence.
So I booked a colonoscopy.What colonoscopy can doACS screening guidelineFictional motivational humor; no quantified or guaranteed individual benefit.
His doctor needed the room.What colonoscopy can doACS screening guidelineFictional motivational humor; no quantified or guaranteed individual benefit.
The Eviction CallBLUE-C study FDA analysis What colonoscopy can doFictional scene; published BLUE-C single-round patient-level sensitivity. Cancer and advanced-precancer detection are different endpoints; no guaranteed prevention claim.
The Hype Man Who Starts Asking QuestionsBLUE-C study What colonoscopy can doFictional scene; published BLUE-C single-round patient-level sensitivity. Cancer and advanced-precancer detection are different endpoints; no guaranteed prevention claim.
The Wildlife SpecialistWhat colonoscopy can do ACS screening pathwayFictional detection-versus-removal analogy; stool screening can be useful and positive results require colonoscopy.
Nice colon. Please stop texting.What colonoscopy can doACS screening guidelineFictional motivational humor; no quantified or guaranteed individual benefit.
I’ve got this. — ExterminatorWhat colonoscopy can doSame-exam detection and removal of precancerous polyps. Fictional analogy; no comparative outcome or guaranteed prevention claim.
I’ve got this. — BoatWhat colonoscopy can doSame-exam detection and removal of precancerous polyps. Fictional analogy; no comparative outcome or guaranteed prevention claim.
I’ve got this. — TentWhat colonoscopy can doSame-exam detection and removal of precancerous polyps. Fictional analogy; no comparative outcome or guaranteed prevention claim.
Full references
Full references

Primary sources and guidance.

  1. Fendrick AM, Greene M, Ozbay AB, et al. Patient and physician preferences among colorectal cancer screening tests: updated predictions from a discrete choice experiment. Curr Med Res Opin. 2025;41:1951–1963. Open preference model
  2. Heidenreich S, et al. Colorectal cancer screening preferences among physicians and individuals at average risk: A discrete choice experiment. Cancer Med. 2022;11:3156–3167. Open original experiment
  3. American Cancer Society colorectal cancer screening guideline, 2026. Open source
  4. Imperiale TF, et al. N Engl J Med. 2024;390:984–993. Open source
  5. U.S. FDA. Cologuard Plus PMA P230043. Open source
  6. U.S. FDA. Cologuard Plus PMA P230043, Table 18. Open source
  7. National Cancer Institute. Screening Tests to Detect Colorectal Cancer and Polyps. Open source
  8. Bretthauer M, et al. N Engl J Med. 2022;387:1547–1556. Open source
  9. Castells A, et al. Lancet. 2025;405:1231–1239. Open source
  10. Levin TR, et al. Gastroenterology. 2018;155:1383–1391.e5. Open source
  11. Estes C, et al. J Clin Oncol. 2026;44(suppl 16):e15647. Open source
  12. Siegel RL, Wagle NS, Star J, et al. Colorectal cancer statistics, 2026. CA Cancer J Clin. 2026;76:e70067. Open source
  13. Siegel RL, Fedewa SA, Anderson WF, et al. Colorectal Cancer Incidence Patterns in the United States, 1974–2013. J Natl Cancer Inst. 2017;109(8):djw322. Open source
  14. Kaminski MF, et al. Lancet. 2026. NordICC 13-year results. Open source
  15. CMS Colorectal Cancer Screening Quality Measure. Centers for Medicare & Medicaid Services. Quality ID #113 / CMS130v14. Colorectal-cancer screening process measure describing accepted screening methods and intervals. Open CMS specification Quality ID #113
  16. NCQA HEDIS Colorectal Cancer Screening Measure. National Committee for Quality Assurance. Colorectal Cancer Screening (COL). Performance-measure framework counting multiple accepted colorectal-cancer screening methods. Open NCQA measure HEDIS disclaimer
  17. COLONPREV sustained-strategy analysis. Gut. 2026. Open source
  18. Dore M, et al. Journal of Medical Economics. 2026;29:986–993. Open source
  19. Fendrick AM, et al. Gastro Hep Advances. 2026. Colonoscopy capacity model. Open source
  20. Cologuard Plus manufacturer order page. Advertising claims reviewed September 28, 2026; cited as marketing material, not independent clinical evidence. View manufacturer claims
  21. ASGE/ACG. Quality indicators for colonoscopy. 2024. Open source
  22. Mazurek M, et al. Endoscopist specialty and colonoscopy quality. Clin Gastroenterol Hepatol. 2022. Open source
  23. Forbes N, et al. Annual procedure volume and colonoscopy quality. Clin Gastroenterol Hepatol. 2020. Open source
  24. Kim DJ, et al. Endoscopist volume and interval cancers in Korea. Cancer Res Treat. 2024. Open source
  25. U.S. Preventive Services Task Force. Colorectal cancer screening recommendation. Open source
  26. Zauber AG, Winawer SJ, O’Brien MJ, et al. Colonoscopic Polypectomy and Long-Term Prevention of Colorectal-Cancer Deaths. N Engl J Med. 2012;366:687–696. Open primary source
  27. Nishihara R, Wu K, Lochhead P, et al. Long-Term Colorectal-Cancer Incidence and Mortality after Lower Endoscopy. N Engl J Med. 2013;369:1095–1105. Open primary source
  28. Guo F, Chen C, Holleczek B, et al. Strong Reduction of Colorectal Cancer Incidence and Mortality After Screening Colonoscopy: Prospective Cohort Study From Germany. Am J Gastroenterol. 2021;116:967–975. Open primary source
  29. Knudsen MD, Wang K, Wang L, et al. Colorectal Cancer Incidence and Mortality After Negative Colonoscopy Screening Results. JAMA Oncol. 2025;11:46–54. Open primary source
  30. Pilonis ND, Spychalski P, Kalager M, et al. Adenoma Detection Rates by Physicians and Subsequent Colorectal Cancer Risk. JAMA. 2025;333:400–407. Open primary source
  31. Murphy CC, May FP, Kupfer SS, Hu X, Gupta S. Colorectal Cancer among U.S. Adults, 2000–2023. NEJM Evid. 2026;5(11). Published October 27, 2026. doi:10.1056/EVIDpha2600217. Open source

Evidence last reviewed: October 2, 2026. This update adds colonoscopy prevention and detection-quality evidence, alongside the site’s prior interpretation review. Individual sources retain their own publication and review dates; not every cited source was newly re-reviewed on this date.

Am I due? Arrange it